Selena Gomez Daily
"Speaking of momentum, another area of outstanding growth in the quarter was at the adidas NEO label, where sales increased 24%, with double-digit growth in all regions. Our Selena Gomez collaboration took on a whole new dynamic in its second year, with over five hundred thousand conversations on Twitter in the first two days after the collection launch."
~ Herbert Hainer, Adidas Group CEO, on how Selena’s Adidas NEO Collection has impacted their financial results for the first quarter of 2014

(Source: smg-news)

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